{"title":"Mascara","description":"\u003cp\u003eDramatic, voluminous lashes. Shop lengthening, volumizing, and curling mascaras. Smudge-proof formulas that last all day. Define and enhance your lashes effortlessly.\u003c\/p\u003e","products":[{"product_id":"volumizing-mascara-dramatic-length-volume","title":"volumizing-mascara-dramatic-length-volume","description":"\u003ch3\u003eBold, Beautiful Lashes\u003c\/h3\u003e\u003cp\u003eTransform your lashes with our \u003cstrong\u003eVolumizing Mascara\u003c\/strong\u003e that delivers dramatic volume, incredible length, and intense black color. The innovative brush design coats every lash from root to tip for a full, fanned-out effect.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtreme Volume:\u003c\/strong\u003e Buildable formula for customizable drama\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLengthening Effect:\u003c\/strong\u003e Extends lashes for a wide-eyed look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmudge-Proof:\u003c\/strong\u003e Long-wearing formula that won't flake or smudge\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClump-Free:\u003c\/strong\u003e Separates and defines each lash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOphthalmologist-Tested:\u003c\/strong\u003e Safe for sensitive eyes and contact lens wearers\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eEnriched with \u003cstrong\u003ePeptides\u003c\/strong\u003e to strengthen lashes and \u003cstrong\u003eVitamin B5\u003c\/strong\u003e for conditioning. Paraben-free, fragrance-free formula.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eWiggle brush at lash base and sweep upward to tips. Layer for more volume. For bottom lashes, use the tip of the wand. Remove with warm water or makeup remover.\u003c\/p\u003e","brand":"Showy Cosmetics","offers":[{"title":"Default Title","offer_id":44074037411882,"sku":null,"price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7195\/0122\/files\/IMG_5057.jpg?v=1774807355"},{"product_id":"showy-smudge-proof-mascara","title":"showy-smudge-proof-mascara","description":"\u003ch2\u003eLashes That Last – No Matter What\u003c\/h2\u003e\u003cp\u003eMeet your new all-day lash essential – the \u003cstrong\u003eShowy Smudge-Proof Mascara\u003c\/strong\u003e. Engineered for long-lasting, transfer-resistant wear, this waterproof mascara delivers bold volume, defined length, and intense black color that stays put through humidity, sweat, and everything in between. No smudging, no flaking, no touch-ups needed.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Smudge-Proof:\u003c\/strong\u003e Advanced waterproof formula locks color in place all day without transferring, smudging, or flaking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDramatic Volume:\u003c\/strong\u003e Buildable formula coats every lash from root to tip for a full, fanned-out effect with customizable intensity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLengthening Effect:\u003c\/strong\u003e Precision brush extends and separates lashes for a wide-eyed, elongated look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClump-Free Definition:\u003c\/strong\u003e Innovative brush design separates and defines each individual lash for a clean, polished finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOphthalmologist-Tested:\u003c\/strong\u003e Gentle, safe formula for sensitive eyes and contact lens wearers – paraben-free and fragrance-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eEnriched with \u003cstrong\u003ePeptides\u003c\/strong\u003e to strengthen and condition lashes and \u003cstrong\u003eVitamin B5 (Panthenol)\u003c\/strong\u003e for deep moisture and flexibility. Fortified with \u003cstrong\u003eCarnauba Wax\u003c\/strong\u003e and \u003cstrong\u003eBeeswax\u003c\/strong\u003e for buildable volume and long-lasting hold. Paraben-free, fragrance-free formula.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eWiggle the brush at the lash base and sweep upward to the tips in a zigzag motion to coat every lash. Layer for more volume and intensity. For bottom lashes, use the tip of the wand. Remove with an oil-based or waterproof makeup remover.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e All-day wear, humid climates, active lifestyles, sensitive eyes, contact lens wearers\u003c\/p\u003e\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this truly waterproof?\u003c\/strong\u003e\u003cbr\u003eA: Yes – the advanced waterproof formula is designed to resist water, sweat, and humidity without smudging or transferring throughout the day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How do I remove waterproof mascara?\u003c\/strong\u003e\u003cbr\u003eA: Use an oil-based or dedicated waterproof makeup remover. Soak a cotton pad and hold gently against lashes for 10–15 seconds before wiping away – avoid rubbing to protect lashes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this safe for contact lens wearers?\u003c\/strong\u003e\u003cbr\u003eA: Yes – the ophthalmologist-tested, fragrance-free formula is safe for sensitive eyes and contact lens wearers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Will this clump?\u003c\/strong\u003e\u003cbr\u003eA: No – the precision brush separates and defines each lash individually for a clean, clump-free finish even when layered.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use this on bottom lashes?\u003c\/strong\u003e\u003cbr\u003eA: Yes – use the tip of the wand for precise application on lower lashes without smudging.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShop now\u003c\/strong\u003e and enjoy lashes that last all day, every day.\u003c\/p\u003e","brand":"Showy Cosmetics","offers":[{"title":"Default Title","offer_id":44210395316266,"sku":null,"price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7195\/0122\/files\/IMG_4906.jpg?v=1774815704"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7195\/0122\/collections\/IMG_5181.jpg?v=1774975925","url":"https:\/\/showycosmetics.com\/collections\/mascara.oembed","provider":"Showy Cosmetics","version":"1.0","type":"link"}