{"title":"Eyes","description":"\u003cp\u003eCaptivating eye makeup for every look. Shop \u003ca href=\"\/collections\/eyeshadow\"\u003eeyeshadow\u003c\/a\u003e, \u003ca href=\"\/collections\/mascara\"\u003emascara\u003c\/a\u003e, \u003ca href=\"\/collections\/eyeliner\"\u003eeyeliner\u003c\/a\u003e, and \u003ca href=\"\/collections\/eyebrow-makeup\"\u003ebrow products\u003c\/a\u003e. Professional formulas that blend seamlessly and last all day.\u003c\/p\u003e","products":[{"product_id":"volumizing-mascara-dramatic-length-volume","title":"volumizing-mascara-dramatic-length-volume","description":"\u003ch3\u003eBold, Beautiful Lashes\u003c\/h3\u003e\u003cp\u003eTransform your lashes with our \u003cstrong\u003eVolumizing Mascara\u003c\/strong\u003e that delivers dramatic volume, incredible length, and intense black color. The innovative brush design coats every lash from root to tip for a full, fanned-out effect.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtreme Volume:\u003c\/strong\u003e Buildable formula for customizable drama\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLengthening Effect:\u003c\/strong\u003e Extends lashes for a wide-eyed look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmudge-Proof:\u003c\/strong\u003e Long-wearing formula that won't flake or smudge\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClump-Free:\u003c\/strong\u003e Separates and defines each lash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOphthalmologist-Tested:\u003c\/strong\u003e Safe for sensitive eyes and contact lens wearers\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eEnriched with \u003cstrong\u003ePeptides\u003c\/strong\u003e to strengthen lashes and \u003cstrong\u003eVitamin B5\u003c\/strong\u003e for conditioning. Paraben-free, fragrance-free formula.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eWiggle brush at lash base and sweep upward to tips. Layer for more volume. For bottom lashes, use the tip of the wand. Remove with warm water or makeup remover.\u003c\/p\u003e","brand":"Showy Cosmetics","offers":[{"title":"Default Title","offer_id":44074037411882,"sku":null,"price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7195\/0122\/files\/IMG_5057.jpg?v=1774807355"},{"product_id":"precision-liquid-eyeliner-waterproof-jet-black","title":"precision-liquid-eyeliner-waterproof-jet-black","description":"\u003ch3\u003ePerfect Wings Every Time\u003c\/h3\u003e\u003cp\u003eCreate flawless, dramatic eye looks with our \u003cstrong\u003ePrecision Liquid Eyeliner\u003c\/strong\u003e. The ultra-fine felt tip delivers intense jet black color with pinpoint accuracy, making it easy to create everything from subtle lines to bold, graphic wings.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Fine Tip:\u003c\/strong\u003e Precise application for perfect lines and wings\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Black Color:\u003c\/strong\u003e Rich, opaque pigmentation in one stroke\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaterproof Formula:\u003c\/strong\u003e Smudge-proof, sweat-proof, and long-lasting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-Drying:\u003c\/strong\u003e Sets instantly without transfer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Removal:\u003c\/strong\u003e Removes cleanly with makeup remover\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eFormulated with \u003cstrong\u003efilm-forming polymers\u003c\/strong\u003e for long wear and \u003cstrong\u003eVitamin E\u003c\/strong\u003e for gentle application. Ophthalmologist-tested, safe for sensitive eyes.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eStart at the inner corner of your eye and draw along the lash line. For a wing, extend the line upward and outward from the outer corner, then connect back to the lash line. Let dry for 10 seconds before blinking.\u003c\/p\u003e","brand":"Showy Cosmetics","offers":[{"title":"Default Title","offer_id":44074037772330,"sku":null,"price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7195\/0122\/files\/eyepencil_51aace07-a1da-4531-9ee6-b18044335b17.png?v=1771127049"},{"product_id":"shimmer-eyeshadow-palette-12-shades","title":"shimmer-eyeshadow-palette-12-shades","description":"\u003ch3\u003eCreate Endless Eye Looks\u003c\/h3\u003e\u003cp\u003eUnleash your creativity with our \u003cstrong\u003eShimmer Eyeshadow Palette\u003c\/strong\u003e featuring 12 highly-pigmented shades in warm and cool tones. From everyday neutrals to dramatic metallics, this palette has everything you need for stunning eye makeup.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e12 Coordinated Shades:\u003c\/strong\u003e Matte, shimmer, and metallic finishes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighly Pigmented:\u003c\/strong\u003e Intense color payoff with minimal fallout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlendable Formula:\u003c\/strong\u003e Smooth, creamy texture that blends effortlessly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting:\u003c\/strong\u003e Crease-proof wear all day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile:\u003c\/strong\u003e Create natural to dramatic looks\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eShade Range\u003c\/h3\u003e\u003cp\u003eIncludes warm browns, cool taupes, champagne shimmer, bronze metallics, deep plums, and rich golds. Perfect for all skin tones and eye colors.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eFormulated with \u003cstrong\u003eVitamin E\u003c\/strong\u003e and \u003cstrong\u003elight-reflecting pearls\u003c\/strong\u003e for smooth application and luminous finish.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply with eyeshadow brush. Use matte shades in crease, shimmer on lid, and metallic for inner corner highlight. Layer for intensity.\u003c\/p\u003e","brand":"Showy Cosmetics","offers":[{"title":"Default Title","offer_id":44074041868330,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7195\/0122\/files\/IMG_5067.jpg?v=1774798904"},{"product_id":"showy-shadow-glide-liner","title":"showy-shadow-glide-liner","description":"\u003ch2\u003eGlide Into Your Most Defined Look\u003c\/h2\u003e\u003cp\u003eMaster the art of eye definition with the \u003cstrong\u003eShowy Shadow Glide Liner\u003c\/strong\u003e – a versatile, dual-purpose eye product that delivers razor-sharp liner precision and effortless shadow blending in one sleek formula. Whether you're going for a clean, defined flick or a sultry smoked-out effect, this glide-on liner does it all with ease.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Liner:\u003c\/strong\u003e Ultra-fine tip delivers crisp, controlled lines from a delicate lash line to a bold graphic look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless Shadow Effect:\u003c\/strong\u003e Creamy, blendable formula smudges beautifully for a seamless smoky eye in seconds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting \u0026amp; Smudge-Proof:\u003c\/strong\u003e Sets to a transfer-resistant finish that stays put from morning to night\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Pigmentation:\u003c\/strong\u003e Rich, saturated color payoff in a single stroke for maximum impact\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOphthalmologist-Tested:\u003c\/strong\u003e Gentle, safe formula suitable for sensitive eyes and contact lens wearers\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eEnriched with \u003cstrong\u003ePeptides\u003c\/strong\u003e to nourish the delicate eye area and \u003cstrong\u003eVitamin B5\u003c\/strong\u003e for conditioning and comfort. Paraben-free and fragrance-free formula.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eFor a precise line: glide along the lash line from inner to outer corner. For a shadow effect: apply and blend with a fingertip or brush while still wet. Build intensity by layering. Remove with a gentle eye makeup remover.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Everyday liner looks, smoky eye, graphic liner, tightlining, waterline definition\u003c\/p\u003e\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use this as both a liner and eyeshadow?\u003c\/strong\u003e\u003cbr\u003eA: Yes! The creamy, blendable formula works beautifully as a precise liner or can be smudged out for a shadow effect before it sets.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this suitable for sensitive eyes?\u003c\/strong\u003e\u003cbr\u003eA: Absolutely – the ophthalmologist-tested, fragrance-free formula is gentle enough for sensitive eyes and contact lens wearers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How long does it last?\u003c\/strong\u003e\u003cbr\u003eA: Once set, the smudge-proof formula lasts all day without fading, transferring, or creasing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use this on my waterline?\u003c\/strong\u003e\u003cbr\u003eA: Yes – the gentle, ophthalmologist-tested formula is safe for waterline application.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShop now\u003c\/strong\u003e and glide into your most defined, expressive eye look yet.\u003c\/p\u003e","brand":"Showy Cosmetics","offers":[{"title":"Default Title","offer_id":44210218074154,"sku":null,"price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7195\/0122\/files\/IMG_5074.jpg?v=1774798903"},{"product_id":"showy-neutral-blaze-quad","title":"showy-neutral-blaze-quad","description":"\u003ch2\u003eFour Shades. Infinite Looks.\u003c\/h2\u003e\u003cp\u003eDiscover your new everyday eye essential with the \u003cstrong\u003eShowy Neutral Blaze Quad\u003c\/strong\u003e – a curated 4-pan eyeshadow palette featuring a perfectly balanced mix of matte and shimmer neutral shades. From soft, diffused daytime looks to smoldering evening drama, this compact quad has everything you need to create effortless, editorial eye looks on the go.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutral Blaze Shades:\u003c\/strong\u003e A harmonious range of warm and cool neutrals – from soft beige mattes to burnished shimmer tones – that complement every eye color and skin tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte \u0026amp; Shimmer Finishes:\u003c\/strong\u003e Versatile mix of velvety mattes for depth and dimension, and luminous shimmers for a lit-from-within glow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Pigmentation:\u003c\/strong\u003e Rich, buildable color payoff that blends seamlessly for a flawless, professional finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Formula:\u003c\/strong\u003e Stays vibrant and crease-free all day without fading or fallout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel-Friendly Quad:\u003c\/strong\u003e Compact 4-pan design perfect for on-the-go touch-ups and travel\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply the lightest matte shade across the lid as a base. Use the mid-tone matte to define the crease. Press the shimmer shade onto the center of the lid for dimension. Finish with the deepest shade along the lash line or outer corner for depth. Blend seamlessly for a polished look.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Everyday neutral looks, smoky eye, cut crease, day-to-night transitions, travel makeup\u003c\/p\u003e\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eQ: Are the shades suitable for all skin tones?\u003c\/strong\u003e\u003cbr\u003eA: Yes! The Neutral Blaze Quad is curated with universally flattering warm and cool neutral tones that complement fair, medium, and deep skin tones beautifully.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How do I prevent fallout from the shimmer shades?\u003c\/strong\u003e\u003cbr\u003eA: Apply shimmer shades with a flat, dense brush and tap off any excess before applying. Doing your eye makeup before foundation also helps manage any fallout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use these shades wet for more intensity?\u003c\/strong\u003e\u003cbr\u003eA: Absolutely! Applying the shimmer shades with a damp brush intensifies the pigment for a foiled, high-impact finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this palette suitable for beginners?\u003c\/strong\u003e\u003cbr\u003eA: Yes – the four shades are designed to work together effortlessly, making it easy for beginners to create a polished look while giving experienced artists room to get creative.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShop now\u003c\/strong\u003e and ignite your eye look with the Showy Neutral Blaze Quad.\u003c\/p\u003e","brand":"Showy Cosmetics","offers":[{"title":"Default Title","offer_id":44210218434602,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7195\/0122\/files\/IMG_5062.jpg?v=1774808104"},{"product_id":"showy-smudge-proof-mascara","title":"showy-smudge-proof-mascara","description":"\u003ch2\u003eLashes That Last – No Matter What\u003c\/h2\u003e\u003cp\u003eMeet your new all-day lash essential – the \u003cstrong\u003eShowy Smudge-Proof Mascara\u003c\/strong\u003e. Engineered for long-lasting, transfer-resistant wear, this waterproof mascara delivers bold volume, defined length, and intense black color that stays put through humidity, sweat, and everything in between. No smudging, no flaking, no touch-ups needed.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Smudge-Proof:\u003c\/strong\u003e Advanced waterproof formula locks color in place all day without transferring, smudging, or flaking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDramatic Volume:\u003c\/strong\u003e Buildable formula coats every lash from root to tip for a full, fanned-out effect with customizable intensity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLengthening Effect:\u003c\/strong\u003e Precision brush extends and separates lashes for a wide-eyed, elongated look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClump-Free Definition:\u003c\/strong\u003e Innovative brush design separates and defines each individual lash for a clean, polished finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOphthalmologist-Tested:\u003c\/strong\u003e Gentle, safe formula for sensitive eyes and contact lens wearers – paraben-free and fragrance-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eEnriched with \u003cstrong\u003ePeptides\u003c\/strong\u003e to strengthen and condition lashes and \u003cstrong\u003eVitamin B5 (Panthenol)\u003c\/strong\u003e for deep moisture and flexibility. Fortified with \u003cstrong\u003eCarnauba Wax\u003c\/strong\u003e and \u003cstrong\u003eBeeswax\u003c\/strong\u003e for buildable volume and long-lasting hold. Paraben-free, fragrance-free formula.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eWiggle the brush at the lash base and sweep upward to the tips in a zigzag motion to coat every lash. Layer for more volume and intensity. For bottom lashes, use the tip of the wand. Remove with an oil-based or waterproof makeup remover.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e All-day wear, humid climates, active lifestyles, sensitive eyes, contact lens wearers\u003c\/p\u003e\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this truly waterproof?\u003c\/strong\u003e\u003cbr\u003eA: Yes – the advanced waterproof formula is designed to resist water, sweat, and humidity without smudging or transferring throughout the day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How do I remove waterproof mascara?\u003c\/strong\u003e\u003cbr\u003eA: Use an oil-based or dedicated waterproof makeup remover. Soak a cotton pad and hold gently against lashes for 10–15 seconds before wiping away – avoid rubbing to protect lashes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this safe for contact lens wearers?\u003c\/strong\u003e\u003cbr\u003eA: Yes – the ophthalmologist-tested, fragrance-free formula is safe for sensitive eyes and contact lens wearers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Will this clump?\u003c\/strong\u003e\u003cbr\u003eA: No – the precision brush separates and defines each lash individually for a clean, clump-free finish even when layered.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use this on bottom lashes?\u003c\/strong\u003e\u003cbr\u003eA: Yes – use the tip of the wand for precise application on lower lashes without smudging.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShop now\u003c\/strong\u003e and enjoy lashes that last all day, every day.\u003c\/p\u003e","brand":"Showy Cosmetics","offers":[{"title":"Default Title","offer_id":44210395316266,"sku":null,"price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7195\/0122\/files\/IMG_4906.jpg?v=1774815704"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7195\/0122\/collections\/IMG_4877.jpg?v=1774982338","url":"https:\/\/showycosmetics.com\/collections\/eyes.oembed","provider":"Showy Cosmetics","version":"1.0","type":"link"}